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DIGITAL MARKETING STRATEGY CAMPAIGN Section 4

MRKT 623
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez He / Him
Marketing Faculty
6
Timeline
  • October 11, 2024
    Experience start
  • November 7, 2024
    Work In Progress Report
  • December 13, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Startup, Family owned, Large enterprise, Small to medium enterprise, Non profit
Any industries
Categories
Customer segmentation Digital marketing Marketing analytics Marketing strategy
Skills
marketing digital media strategy management digital marketing
Learner goals and capabilities

This Fall term students working in groups of 4 to 5 members will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Learners
Graduate
Advanced levels
30 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation / action plan
  • Conclusion


Project timeline
  • October 11, 2024
    Experience start
  • November 7, 2024
    Work In Progress Report
  • December 13, 2024
    Experience end
Project Examples

Examples include but are not limited to:

  • Situation / Competitive Analysis
  • Digital marketing strategy
  • Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
  • Web analytics, evaluation and control of the digital marketing plan