Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Mobile App UI / UX Design & Prototype

Our company would like to explore designing a prototype for a native mobile application version of our current web based product. We currently have a lot of traffic to our product via the web and we would like to start to attempt to capture some of that user activity via a mobile application. Tasks may include: Conducting background research on our existing web application for the product. Identifying key areas of our current product and how they might translate to a mobile application. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Customer Journey Mapping

Our company advertises thousands of products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Online Website Design

Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.