International Marketing Plan
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
-
February 16, 2025International Marketing Plan Proposal MPP submission
-
March 25, 2025Submitting the final International Marketing Plan
-
March 27, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
February 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
March 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
March 27, 2025Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Data analysis Marketing strategySkills
marketing research data analysis sales advertisement financeCompanies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.
- Mission and vision (based on the business owner's or executives' provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
Learners
- Gaining knowledge about the company's marketing status and issues on hand.
- Clarifying international marketing goals and expantion (SMART).
- Setting up strategies and plans to reach those goals.
- And creating metric systems for measuring the achievements upon set goals in different time periods.
- The rest would be negotiable.
Project timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
-
February 16, 2025International Marketing Plan Proposal MPP submission
-
March 25, 2025Submitting the final International Marketing Plan
-
March 27, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
February 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
March 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
March 27, 2025Experience end
Project Examples
Requirements
- Research
- Market Intelligence
- Data analysis
- International marketing strategy setting
- International marketing plan setting
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
-
February 16, 2025International Marketing Plan Proposal MPP submission
-
March 25, 2025Submitting the final International Marketing Plan
-
March 27, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
February 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
March 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
March 27, 2025Experience end