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Digital Media Marketing - Omni Channel Marketing Consultant (Summer 2024)

B322
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Joshua Li
Joshua Li
Professor
(2)
6
Timeline
  • May 27, 2024
    Experience start
  • August 17, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Digital marketing Social media marketing Marketing analytics Marketing strategy
Skills
marketing analysis project management digital media strategy website ux optimization
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from George Brown College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.


Students in this digital media marketing program can analyze your organization's digital channels, create customer personas that match your target audience, create the seamless buyer journey to maximize the sales of your products/services and optimize the user experience of your existing/potential customers.


Learners
Post-graduate
Any level
119 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • May 27, 2024
    Experience start
  • August 17, 2024
    Experience end
Project Examples

Students in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that students can complete may include, but are not limited to: 

  • Identify trends and insights on digital media
  • Analyze digital marketing activities of your organization and your competitors
  • Recommend/review marketing campaigns.
  • Assess/evaluate your organization's website/mobile app to improve the user experience
  • Optimize content for the website and social media platforms.



Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Meeting between students and company to confirm: project scope, communication styles, and important dates.

Provide a contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for the students to present their work and receive feedback.

Provide relevant information and data as needed for the project.

How is your project relevant to this course?