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Marketing Management Lab

MARK 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Niusha Safarpour
Assistant Professor
4
Timeline
  • January 23, 2025
    Experience start
  • April 4, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Customer segmentation Marketing analytics Market research Competitive analysis Market expansion
Skills
marketing strategies strategic marketing marketing management marketing research marketing market research strategic management digital marketing swot analysis innovation
Learner goals and capabilities

In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.

Learners

Learners
Graduate
Beginner, Intermediate levels
30 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables
  • Comprehensive marketing strategy report
  • Engaging presentation of findings and recommendations
  • Digital marketing campaign proposal
  • Market research analysis and insights
  • SWOT analysis of current marketing efforts
Project timeline
  • January 23, 2025
    Experience start
  • April 4, 2025
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)