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Marketing Management

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(10)
6
Timeline
  • January 16, 2023
    Experience start
  • April 2, 2023
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries
Categories
Advertising Customer segmentation Digital marketing Communications Market research
Skills
sales & marketing marketing strategy research
Learner goals and capabilities

This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners
Post-graduate
Any level
44 learners
Project
20 hours per learner
Learners self-assign
Teams of 7
Expected outcomes and deliverables

Students will submit a 10- 15 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

20 minute presentation of key findings and recommendations.

Project timeline
  • January 16, 2023
    Experience start
  • April 2, 2023
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.