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Integrated Marketing Communications

MKTG 2375
Closed
SAIT
SAIT
Calgary, Alberta, Canada
Julie Gathercole
Instructor
(3)
3
Timeline
  • February 27, 2020
    Experience start
  • March 17, 2020
    IMC Plan Draft
  • April 8, 2020
    Experience end
Experience
5/6 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy
Learner goals and capabilities

Student-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.

Learners

Learners
Undergraduate
Any level
30 learners
Project
30 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

1) Creative brief

2) Complete report on findings

3) Mock-ups of traditional and digital forms of advertising.

Project timeline
  • February 27, 2020
    Experience start
  • March 17, 2020
    IMC Plan Draft
  • April 8, 2020
    Experience end

Project Examples

Requirements

In groups of 4-5, students will spend approx. 30 hours each to complete an internal and external research for their client in developing a promotional marketing campaign for:

  • Rebranding
  • Increase brand awareness
  • New product launch
  • Expansion to new target markets of segments
  • Event promotion
  • Volunteer recruitment
  • Or any other promotion related challenge.

Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.