HRRM: Hospitality Management - Work Integrated Learning Opportunities

HOSP400
Closed
Centennial College
Toronto, Ontario, Canada
SS
Work Integrated Learning Coordinator
(2)
3
Timeline
  • May 25, 2020
    Experience start
  • June 3, 2020
    Project Scope Meeting
  • June 17, 2020
    Meeting Two
  • June 30, 2020
    Meeting Three
  • July 14, 2020
    Meeting Four
  • July 28, 2020
    Meeting Five
  • August 22, 2020
    Experience end
General
  • Diploma; 2nd year
  • 50 learners; teams of 4
  • 320 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/15 project matches
  • Anywhere
  • Academic experience
  • Any
  • Travel & tourism, Food & beverage, Hospitality, Events services, Liquor, wine & spirits
Categories
Market research Operations Project management Marketing strategy Hospitality, tourism & culinary arts
Skills
marketing strategy operations & project management project planning business strategy research
Project timeline
  • May 25, 2020
    Experience start
  • June 3, 2020
    Project Scope Meeting
  • June 17, 2020
    Meeting Two
  • June 30, 2020
    Meeting Three
  • July 14, 2020
    Meeting Four
  • July 28, 2020
    Meeting Five
  • August 22, 2020
    Experience end
Overview
Learner goals and capabilities

As the Hospitality and Tourism industry is becoming one of the fastest growing economic sectors in the world, the success of these businesses will depend the ability to understand the hospitality market and ensure offerings are appropriate and extended based on business demands.

Our students from the Post-Graduate certificate program: Hotel, Resort and Restaurant Management will offer their recently learned knowledge and skills to help your business understand the market they are competing in, analyze past and project future revenues, create strategies to plan for growth, develop and identify branding opportunities and develop financial forecasts.

We are open to group projects for 2-4 students as well as independent projects/roles.

The time commitment is an approximation and are happy to discuss projects that require more or less hours.

Expected outcomes and deliverables

The final project deliverable will be based on your need that you can use to implement changes to your organization. Your deliverable could include, but it is not limited, to the following elements:

  • Executive Summary
  • Market Research
  • Sales and Marketing Strategy
  • Operations Analysis
  • Financial Forecasting
  • Critical Path

We are open to group projects for 2-4 students as well as independent projects/roles.

The time commitment is an approximation and are happy to discuss projects that require more or less hours.

Project Examples

Based on organizational goal, students will conduct market research to create a deliverable you can implement in your organization. Students may undertake the following approaches:

  • Industry profile and outlook
  • Competitor analysis (SWOT)
  • Target market analysis
  • Pricing strategy
  • Marketing strategy
  • Financial forecasting
  • Propose solutions to special event issues by researching industry standards and best practices
  • Design, plan and execute diverse events

Please see these examples of projects previously completed by students in these classes:

  • Target market assessment, feasibility study, or business plan
  • Destination marketing plan to focus on branding and positioning strategies
  • Recruiting, staffing, training employees plan
  • Event proposal and execution plan
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.