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Sustainable Marketing Project Fall 2024

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(10)
6
Timeline
  • October 4, 2024
    Experience start
  • December 16, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Large enterprise, Non profit, Small to medium enterprise, Social Enterprise
Any industries
Categories
Customer segmentation Market research Competitive analysis Marketing strategy
Skills
target audience communication ethical standards and conduct marketing preparing executive summaries reputation management marketing strategies market research
Learner goals and capabilities

Learners who complete a course in Sustainable Marketing gain the ability to integrate sustainability principles into marketing strategies, ensuring alignment with globalized value exchange, environmental responsibility, equitable business practices, ethical consumption, and quality of life.

Companies will benefit significantly from learners with expertise in Sustainable Marketing by gaining an improved brand reputation, increased competitive advantage, and access to a growing segment of eco-conscious consumers. These learners can also help mitigate ethical and environmental risks, ensuring the company's long-term sustainability and profitability in a marketplace where sustainability is an increasingly critical factor influencing consumer choices and corporate success.

Learners
Post-graduate
Beginner, Intermediate levels
25 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will submit:


  • A proposal
  • Report
  • Online presentation


Project deliverables in a report:


- Executive Summary

- Organization Background

- Sustainability SWOT Analysis

- Sustainability Goals

- Market Research Findings

- Target Audience Segmentation

- Sustainable Marketing Strategies

- Product and Service Enhancements

- Messaging and Communication

- Ethical and Social Considerations

- Budget Allocation

- Conclusion

- Appendices (if applicable)

Project timeline
  • October 4, 2024
    Experience start
  • December 16, 2024
    Experience end
Project Examples

Learners who have completed a course in Sustainable Marketing are capable of working on a wide range of projects that align with sustainability principles and can benefit both the company and the broader community or environment. Here are some examples of projects they can undertake:

  1. Green Product Launch
  2. Sustainability Campaigns
  3. CSR (Corporate Social Responsibility) Initiatives
  4. Ethical Sourcing Promotions
  5. Green Event Marketing
  6. Environmental Impact Reporting
  7. Sustainability Partnerships
  8. Customer Engagement Programs
  9. Sustainable Packaging Promotion


In summary, learners with expertise in Sustainable Marketing can contribute to a variety of projects that promote sustainability, ethical practices, and responsible consumption, ultimately benefiting the company's brand image, customer loyalty, and positive impact on society and the environment.