Strategic Management Project Summer 2024

MGMT 661
Closed
University Canada West
Vancouver, British Columbia, Canada
Shamir Ladhani
Faculty
(7)
6
Timeline
  • July 8, 2024
    Experience start
  • September 22, 2024
    Experience end
General
  • Graduate; 4th year
  • 30 learners; teams of 6
  • 30 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 2/4 project matches
  • Canada
  • Academic experience
  • Small to medium enterprise
  • Any industries
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
market positioning master of business administration (mba) business strategies strategic management research
Project timeline
  • July 8, 2024
    Experience start
  • September 22, 2024
    Experience end
Overview
Learner goals and capabilities

Looking to elevate your organization and bring it to the next level? Bring on students from University Canada West to be your student consultants to evaluate your organization's business strategy and propose approaches to improve the firm's market position. Students will work on one main project over the term, connecting with you with virtual communication tools as needed.

The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you.

As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Expected outcomes and deliverables

Final project deliverables will include top-graded student reports, including their research, analysis, insights and recommendations.


Engagement: We will need a company owner/representative to participate, at a minimum, in one two-hour virtual session and one one-hour virtual session with our students. These will be held during the scheduled class time.

Project Examples

In this assignment, students will conduct an overview of your business and understand your industry and competitive landscape. As a participating organization, you can direct their research by providing particular areas of interest and context on your challenges. You'll receive unique insights from their analyses by allowing students to perform an unbiased assessment and review.

Students will identify strengths, weaknesses and areas of opportunity. They will provide recommendations in one or more areas that address your business needs and insights into potential growth areas.