This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:

• Situation / Competitive Analysis
• Digital marketing strategy
• Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
• Web analytics, evaluation and control of the digital marketing plan

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

• Introduction and Company Background
• Situation Analysis
• Objectives
• Strategic decisions
• Digital Marketing Tactics
• Implementation / action plan
• Conclusion