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International Marketing MRKT 627

MRKT 627
Open Closing on February 1, 2025
University Canada West
University Canada West
Vancouver, British Columbia, Canada
MEHMET YANIT
Assistant Professor
5
Timeline
  • February 1, 2025
    Experience start
  • April 7, 2025
    Experience end
Experience
5/15 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Marketing & advertising, Trade & international business

Experience scope

Categories
Advertising Customer segmentation Digital marketing Lead generation Public relations
Skills
presentations marketing ethics competitive analysis honesty international marketing corporate social responsibility marketing foreign market marketing mix teamwork
Learner goals and capabilities

The course is highly interactive and will follow a participatory model. Students are expected to actively engage in analytical discussions/group work/projects/simulations/activities that will depend on prior preparation of the assigned readings/tasks/homework and MyUCW assignments. To this end, full attendance and preparation is essential so that, not only are you familiar with the themes and concepts discussed in the readings, but you are also able to communicate, discuss and apply those themes and concepts during in-class exercises and assignments. Regular participation [e.g. debate, presentations, and discussion] throughout the term is required. Respect for each other’s opinions and viewpoints is expected in all oral and written student contributions as well as in your interactions. In this course, you are expected to demonstrate the values of teamwork, respect, honesty and truth.

Learners

Learners
Post-graduate
Beginner, Intermediate levels
35 learners
Project
16 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Analyze global challenges, and apply fundamentals of international marketing and the role marketing plays in an international context.
  •  Increase analytic skills and demonstrate how to integrate environmental, cultural, political/legal, and economic factors, foreign competitor analysis, and foreign market attractiveness to develop effective international marketing strategies.  
  • Apply and evaluate a cultural assessment that enables marketers to produce a marketing mix that is culturally congruent and meets the needs of global consumers.
  • Integrate and appraise marketing ethics and corporate social responsibility in international marketing.
Project timeline
  • February 1, 2025
    Experience start
  • April 7, 2025
    Experience end

Project Examples

Requirements

 International Marketing Project Proposal is a brief description (10-15 pages) of what

you will be including in your International Marketing Plan for your client. You are

proposing to your client what you will be researching and writing about and then your client

needs to approve of your plan before you can continue. Writing an international marketing proposal before writing the final market plan is essential because it provides a framework for the development of a well-informed, comprehensive, and thorough market plan. The proposal helps to ensure that the marketing team understands the goals and objectives of the plan, the target audience and the strategies that will be employed to reach those goals. It also helps to identify potential risks and challenges and provides an outline for the budget and timeline for the plan.

Refer to Appendix 2 and Appendix 3 for complete guidelines and rubrics specific to the

proposal and final plan. These appendices provide detailed criteria to help structure your work and meet expectations.

   International Marketing Project Proposal and Marketing Plan will rely heavily on

secondary research, requiring you to gather up-to-date and relevant information to develop an effective and realistic strategy for your client. Utilize the UCW library databases and resources available on the website to access the necessary data. Ensure that every section of your proposal and marketing plan includes properly formatted in-text references following APA style guidelines.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question 1

    Is your project primarily focused on international marketing-related concepts and strategies?

  • question 2

    This project necessitates regular communication with students to ensure effective outcomes. Will you be able to allocate time for periodic meetings with students to support their progress and address any questions or concerns?

    •