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Retail Management (Jan 2024)

Closed
University of North Dakota (UND)
University of North Dakota (UND)
Grand Forks, North Dakota, United States
Robert Warren
Robert Warren
Instructor
(2)
5
Timeline
  • January 15, 2024
    Experience start
  • May 8, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
competitive analysis sales & marketing retail management business strategy research
Learner goals and capabilities

Are you a small to mid-sized retailer looking to refresh your current strategy? Students will work in groups throughout the semester on a challenge you provide them. Along the way, they could gather primary data from your customers and collate secondary data about your industry, analyze the data and then develop a strategic retailing plan along with actionable insights.

Learners

Learners
Undergraduate
Any level
40 learners
Project
5 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Final deliverable might include:

  1. A managerial report outlining the problem addressed, summary of the market research outcomes, short-term and long-term strategic recommendations.
  2. Presentation of the material to the company.
Project timeline
  • January 15, 2024
    Experience start
  • May 8, 2024
    Experience end

Project Examples

Requirements

Student-consultants in groups of 3-5 will develop a proactive strategic plan which will guide your future opportunities and be prepared to face upcoming changes in consumer trends.

Potential projects could focus in the following areas -

  1. Branding strategies for your company/products
  2. Identifying your customer decision making process
  3. Positioning analysis
  4. Competitor analysis
  5. Merchandising strategy
  6. Overall strategic development
  7. Digital marketing strategy

To accomplish this work, students will:

  • Conduct an initial meeting with your organization to determine the scope of the project and your key areas of interest
  • Work as a group to develop a detailed report for your organization.
  • Deliver the final report to your organization which will include the implementation plan

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question 1

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

  • question 2

    Provide an opportunity for students to present their work and receive feedback.

  • question 3

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions. Access to financial information, e.g., standard margins

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