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Media Planning W22

AMED 799
Closed
Centennial College
Centennial College
Toronto, Ontario, Canada
DC
David Chalmers
Professor
3
Timeline
  • January 26, 2022
    Experience start
  • January 29, 2022
    Project Scope Meeting
  • March 10, 2022
    Mid-term Update
  • April 17, 2022
    Experience end
General
  • Graduate
  • 8 learners; teams of 4
  • 24 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2 projects wanted
  • Ontario, Canada
  • Academic experience
  • Social enterprise, Non profit, Small to medium enterprise, Sole proprietorship, Family owned
  • Retail, Consumer goods & services, Events services
Categories
Social media marketing Communications Market research
Skills
advertising social media marketing digital marketing
Project timeline
  • January 26, 2022
    Experience start
  • January 29, 2022
    Project Scope Meeting
  • March 10, 2022
    Mid-term Update
  • April 17, 2022
    Experience end
Overview
Learner goals and capabilities

Students can help solve marketing problems by providing media planning solutions.

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

*** Please note that projects will be presented to the students in the first week of class and they will choose which project they would like to work on.

Expected outcomes and deliverables

A media plan from strategy up to execution. Execution would be the responsibility of the client.

A report detailing the problem, recommended solutions, and an action plan.

Project Examples

Based on your organization's current needs and goals, students will develop a custom media strategy. The media plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

  • Conducting an audit of your current media presence.
  • Developing strategies for improving your traditional and online advertising programs by recommending tools, methods of engagement, social channels, or communication pieces.
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Conducting an assessment of the effectiveness of your current communication channel(s).
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Developing a 6-month roll out plan.
  • Creating example social media posts.
  • Recommending changes to advertising and PR materials for improved the consistency across your organization’s existing marketing campaign.
  • Creating an integrated media campaign for a new or existing product or service.
  • Creating a social media or new media campaign to complement existing marketing communications.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick Zoom call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Once agreed client should provide a complete briefing of the project at least in writing and preferably verbally as well.

Provide an evaluation of the student team for grades.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Is your company based in Toronto or Ontario?