Integrated Marketing Communications

MKTG 2375
Closed
SAIT
Calgary, Alberta, Canada
Instructor
(3)
3
Timeline
  • September 30, 2020
    Experience start
  • October 31, 2020
    IMC Plan Draft
  • November 26, 2020
    Project Check-In
  • December 12, 2020
    Experience end
Experience
20/24 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy business strategy
Learner goals and capabilities

Student-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.

Learners

Learners
Undergraduate
Any level
120 learners
Project
120 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

1) A one-page overview of their thinking to inform the plan and course-correct if needed

2) A complete marketing communications plan

3) Mock-ups of traditional and digital forms of promotions

Project timeline
  • September 30, 2020
    Experience start
  • October 31, 2020
    IMC Plan Draft
  • November 26, 2020
    Project Check-In
  • December 12, 2020
    Experience end

Project Examples

Requirements

In groups of 4-5, students will spend approx. 30 hours each to complete an internal and external research for their client in developing a promotional marketing campaign for:

  • Rebranding
  • Increase brand awareness
  • New product launch
  • Expansion to new target markets of segments
  • Event promotion
  • Volunteer recruitment
  • Or any other promotion-related challenge.

Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.