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Social Media Lab

PRM 470
Closed
Centennial College
Centennial College
Toronto, Ontario, Canada
Shannon Gallagher
Shannon Gallagher
Professor
1
Timeline
  • January 19, 2022
    Experience start
  • January 20, 2022
    Project Scope Meeting
  • February 3, 2022
    Social Media Strategy Presentation
  • March 3, 2022
    Project Milestone #1
  • March 24, 2022
    Project Milestone #2
  • April 14, 2022
    Project Milestone #3
  • April 21, 2022
    Experience end
General
  • Undergraduate; 4th year
  • 12 learners; teams of 3
  • 36 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5/5 project matches
  • Ontario, Canada
  • Academic experience
  • Any
  • Any industries
Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
search engine optimization content marketing social media social media measurement social media strategy
Project timeline
  • January 19, 2022
    Experience start
  • January 20, 2022
    Project Scope Meeting
  • February 3, 2022
    Social Media Strategy Presentation
  • March 3, 2022
    Project Milestone #1
  • March 24, 2022
    Project Milestone #2
  • April 14, 2022
    Project Milestone #3
  • April 21, 2022
    Experience end
Overview
Learner goals and capabilities

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals.

Expected outcomes and deliverables

The final project deliverables could include:

  1. A Social Media Strategy and Presentation
  2. Execute three milestones of actionable recommendations for your organization's social media strategy.
  3. A final report on the project to date and KPI measurement.
Project Examples

Based on your organization's current needs and goals, students will develop a custom social media strategy. The plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

  • Conducting an audit of your current social media presence.
  • Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Conducting an assessment of the effectiveness of your current communication channel(s).
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Developing a content plan.
  • Creating social media content posts.
  • Create or expand on your social media policy or crisis management plan.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students or meet with students in a timely manner for the duration of the project.

Provide relevant information/data as needed for the project.

How is your project relevant to the course?

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

Provide an opportunity for students to present their work and receive feedback.