This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following:

Integrated Marketing Communication Strategy assessment and tactic development for a specific problem, campaign, event or scenario.

We would love to partner with a company who has a spring event or promotion campaign that we can build the tactics for.

Students are flexible for this project depending on company-desired outcomes based on scenario, campaign, or specific problem.