Marketing and Communications
Timeline
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September 21, 2021Experience start
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October 6, 2021Project Scope Meeting
-
October 27, 2021Mid-term Update
-
December 15, 2021Experience end
Timeline
-
September 21, 2021Experience start
-
October 6, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 27, 2021Mid-term Update
Project check-in
-
December 15, 2021Experience end
General
- Undergraduate; 3rd year
- 14 learners; teams of 4
- 24 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/3 project matches
- Ontario, Canada
- Academic experience
- Social enterprise, Non profit, Small to medium enterprise, Sole proprietorship, Family owned
- Retail, Consumer goods & services, Marketing & advertising, Events services
Categories
Skills
Project timeline
-
September 21, 2021Experience start
-
October 6, 2021Project Scope Meeting
-
October 27, 2021Mid-term Update
-
December 15, 2021Experience end
Timeline
-
September 21, 2021Experience start
-
October 6, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 27, 2021Mid-term Update
Project check-in
-
December 15, 2021Experience end
Overview
- Learner goals and capabilities
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Students can help solve marketing problems by providing communication solutions.
A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
- Expected outcomes and deliverables
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Advertising and Marketing Communications plans from strategy up to execution. Execution would be the responsibility of the client.
A report detailing the problem, recommended solutions, and an action plan.
Project Examples
Based on your organization's current needs and goals, students will develop a custom social media strategy. The plan can be designed from scratch or it build on your existing strategy.
The strategy may include, but is not limited to:
- Conducting an audit of your current social media presence.
- Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
- Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
- Conducting an assessment of the effectiveness of your current communication channel(s).
- Identifying best practices to reach a new target audience.
- Identifying best practices within your current market segment to achieve a larger market share.
- Developing a 6-month roll out plan.
- Creating example social media posts.
- Recommending changes to advertising and PR materials for improved the consistency across your organization’s existing marketing campaign.
- Creating an integrated marketing campaign for a new product or service.
- Creating a rebranding campaign for an existing product.
- Creating a social media or new media campaign to complement existing marketing communications.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide an evaluation of the student team for grades.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Once agreed client should provide a complete briefing of the project at least in writing and preferably verbally as well.
Timeline
-
September 21, 2021Experience start
-
October 6, 2021Project Scope Meeting
-
October 27, 2021Mid-term Update
-
December 15, 2021Experience end
Timeline
-
September 21, 2021Experience start
-
October 6, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 27, 2021Mid-term Update
Project check-in
-
December 15, 2021Experience end