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Marketing Management

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty
(18)
6
Timeline
  • January 21, 2022
    Experience start
  • January 29, 2022
    Project Scope Meeting
  • February 5, 2022
    Q&A: Interview with the company
  • February 19, 2022
    Proposal and approved outline
  • March 21, 2022
    Experience end
General
  • Graduate
  • 180 learners; teams of 6
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 7/6 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy
Project timeline
  • January 21, 2022
    Experience start
  • January 29, 2022
    Project Scope Meeting
  • February 5, 2022
    Q&A: Interview with the company
  • February 19, 2022
    Proposal and approved outline
  • March 21, 2022
    Experience end
Overview
Learner goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

If your company has legally operating more than six months?

If you are a Canadian company?

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)