Integrated Marketing Communications
Timeline
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January 10, 2022Experience start
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April 5, 2021Client Update
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February 10, 2022Client Brief Meeting
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March 31, 2022IMC Client Check In
-
April 21, 2022Experience end
Timeline
-
January 10, 2022Experience start
-
April 5, 2021Client Update
An update of where things are at since the draft and the progress students have made.
-
February 10, 2022Client Brief Meeting
The client presents the challenges they're facing to the class.
-
March 31, 2022IMC Client Check In
Client will be present in class to answer questions
-
April 21, 2022Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy business strategyStudent-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.
Learners
1) Integrated Marketing Communications Plan
2) Complete report on findings
3) Mock-ups of traditional and digital forms of promotions
Project timeline
-
January 10, 2022Experience start
-
April 5, 2021Client Update
-
February 10, 2022Client Brief Meeting
-
March 31, 2022IMC Client Check In
-
April 21, 2022Experience end
Timeline
-
January 10, 2022Experience start
-
April 5, 2021Client Update
An update of where things are at since the draft and the progress students have made.
-
February 10, 2022Client Brief Meeting
The client presents the challenges they're facing to the class.
-
March 31, 2022IMC Client Check In
Client will be present in class to answer questions
-
April 21, 2022Experience end
Project Examples
Requirements
In groups of 4-5, students will spend approx. 20 hours to complete internal and external research for their client in developing a promotional marketing strategic plan for things like:
- Rebranding
- Increase brand awareness
- New product launch
- Event promotion
- Volunteer recruitment
- Or any other promotion-related challenge.
Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.
Please note students will not be doing the work (ie: not managing your social media or building your website) but they will provide recommendations (including mock-ups) on how to best solve your challenge.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer emails over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to attend three classes (Feb 9, March 30 and April 20)
Timeline
-
January 10, 2022Experience start
-
April 5, 2021Client Update
-
February 10, 2022Client Brief Meeting
-
March 31, 2022IMC Client Check In
-
April 21, 2022Experience end
Timeline
-
January 10, 2022Experience start
-
April 5, 2021Client Update
An update of where things are at since the draft and the progress students have made.
-
February 10, 2022Client Brief Meeting
The client presents the challenges they're facing to the class.
-
March 31, 2022IMC Client Check In
Client will be present in class to answer questions
-
April 21, 2022Experience end