Digital Marketing Capstone Project - Virtual
General
- Certificate
- 18 learners; teams of 5
- 75 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 4/5 project matches
- Alberta, Canada
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
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April 20, 2022Experience start
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April 23, 2022Project Charter
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April 23, 2022IP/NDA
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April 28, 2022Client Review Presentation
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May 21, 2022Experience end
Timeline
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April 20, 2022Experience start
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April 23, 2022Project Charter
Students submit this document to SAIT
-
April 23, 2022IP/NDA
NDA provided by the client must be signed and submitted to SAIT
-
April 28, 2022Client Review Presentation
20-minute audio/video presentation for the client on what students will execute by the end of the program
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May 21, 2022Experience end
Overview
- Details
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In this training program, students are developing the knowledge, skills, and aptitude to apply fundamental principles of digital marketing to support business decision-making processes and bring new perspectives to your digital marketing projects.
Key Skills:
Digital Marketing Concepts including:
- Digital Paid Media
- Search Engine Optimization
- Online Direct Marketing
- Social Media and Content Management
- Website and Content Management
- Digital Marketing Analytics
User Experience (UX) and User Interaction Design Concepts/Techniques
Web Design Theory
- Learner skills
- User experience (ux), Content management, Analytics, Digital marketing, Search engine optimization, Decision making, Research, Web design
- Deliverables
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The final project deliverables will include:
- A report outlining the work they performed, including their research, analysis, insights, and recommendations.
- A 20-minute pre-recorded presentation summarizing the project, key findings and recommendations to the industry partner and classmates.
Project Examples
Students will be able to work on a variety of digital marketing projects including but not limited to:
- Digital Marketing - Provide recommendations on what methods you can use to leverage and improve your marketing strategy and/or grow and engage your target audience based on your organization's goals. Areas of focus include Digital Paid Media, Search Engine Optimization, Online Direct Marketing, Social Media and Content Management, Website and Content Management, Digital Marketing Analytics
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- User Experience & User Interaction - Bring a user-centered lens to your project.
Project Timeline:
The project is expected to go into two phases as follows:
- Phase 1 (February 22 - April 20): Students are focused on completing coursework in their full-time training program. Once a project is matched with a student project team, we expect that during this phase the initial project communications and sharing of project materials/resources can begin to ensure project objectives are agreed upon before starting Phase 2.
- Phase 2 (April 20 - May 20): Students have completed the coursework in their training program and will be focused and working full time on your project.
Important notes:
- Please set clear project objectives with your student project team. Given the short timeframes, the goal/objective of the proposed project should be relatively simple.
- Please note students are not to be treated as temporary workers (ie: not managing your social media or building your website) but they will provide recommendations (including mock-ups) on how to best solve your challenge. The main objective of this project is for the students to learn.
- Your organization must offer a Non-disclosure agreement (NDA). The agreement should allow the students to show what they have done in the project and demonstrate samples of the work done. Confidential information can be removed.
- An IP agreement should be provided by your organization and signed by the students and a representative from your organization.
- If no IP or NDA is required for the project, please offer this in writing to the students to avoid future conflicts.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope to confirm it's an appropriate fit for the course and students.
Have project materials, data, etc. ready to provide to students at the start of the project.