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Digital Marketing

ADMS 4245
Closed
York University - Faculty of Liberal Arts & Professional Studies (LA&PS)
York University - Faculty of Liberal Arts & Professional Studies (LA&PS)
Isha Sharma She / Her
Assistant Professor
(2)
5
Timeline
  • January 9, 2025
    Experience start
  • April 10, 2025
    Experience end
Experience
5/6 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Advertising Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
social media marketing content planning and creation online campaign management online traffic analysis
Learner goals and capabilities

Students can be engaged in

  • doing keyword research for SEO,
  • researching target audiences,
  • creating target personas,
  • creating, publishing, and promoting content for offline SEO,
  • social media content creation and promotion,
  • website performance analysis, and
  • web content analysis.
Learners
Undergraduate
Beginner levels
40 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

depending on the scope of the project, the deliverables can be in two formats:

1) Interim report outlining aims, objectives, and strategy that may cover

  • target market and content ideas
  • promotion list
  • marketing plan
  • key metrics to monitor

2) Final presentation outlining:

  • Results and outcomes
  • What went according to the plan
  • How the plan was adjusted during the campaign
  • Description of any other personal takeaways about marketing during the campaign. (Could be related to product-market fit, consumer behavior and influence, campaign management, channel promotion, etc.).

Project timeline
  • January 9, 2025
    Experience start
  • April 10, 2025
    Experience end
Project Examples
  1. Creating promotional content and customizing it for different social media platforms to increase audience engagement and cross-platform content promotion.
  2. Creating video content for promotion on YouTube, creating outreach and marketing plans for content promotion for a targetted number of views.
  3. Landing page content and ad creation and promotion
  4. Creating Spotlight Infographic, content planning, creation, and promotion