Elevate Your Brand with Innovative Sport and Event Marketing Students

B400
Open Closing on December 2, 2024
George Brown College
Toronto, Ontario, Canada
Jannett Ioannides
Jannett Ioannides She / Her
Field Education & Partnership Business Developer, Centre for Business
5
Timeline
  • January 7, 2025
    Experience start
  • April 19, 2025
    Experience end
General
  • Post-graduate; Other
  • 25 learners; individual projects
  • 360 hours per learner
  • Dates set by experience
  • Learners apply to projects
Preferred companies
  • 5 projects wanted
  • Canada
  • Payment by employer C$17.20 / hour
  • Any company type
  • Any industries
Categories
Marketing analytics Communications Market research Competitive analysis Marketing strategy
Skills
marketing event marketing integrated marketing communications innovation
Project timeline
  • January 7, 2025
    Experience start
  • April 19, 2025
    Experience end
Overview
Learner goals and capabilities

This is a Paid Internship / Co-Op. Employers interested in applying should provide compensation for the student - minimum $17.20/h per student (not financed by Level Up!). Please DO NOT APPLY if you cannot provide compensation.


George Brown College’s Sport and Event Marketing graduate certificate program prepares postgraduate students with the strategic skills necessary for impactful careers in sports, arts, entertainment, and non-profit marketing. Our learners possess advanced knowledge in marketing best practices and are eager to apply their expertise to real-world challenges.

As part of their curriculum, students must complete a work-integrated learning experience where they apply theoretical knowledge in practical settings. They seek to develop skills in creating integrated marketing plans, executing events, analyzing sponsorships, and presenting professional deliverables. By collaborating with your organization, learners gain valuable hands-on experience while providing fresh, innovative solutions to your marketing challenges.

Expected outcomes and deliverables

By the end of this collaboration, employers will receive:

  • Final Report: A detailed document highlighting the main findings, recommendations, and strategies proposed by the students.
  • Final Presentation: A comprehensive presentation where students showcase their work, explain their approach, and answer any questions from the employer.


Project Examples

Regular Communication: Maintain ongoing dialogue with the learners throughout the project.

Guidance and Support: Offer clear instructions and relevant information for successful project execution.

Virtual Presence: Attend and engage in the final presentation.

Constructive Feedback: Provide professional feedback on the students' work through the Riipen platform.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What is the main objective of your co-op, and how does it align with the Sport and Event Marketing program’s focus areas?

What are the key deliverables and outcomes you expect from this co-op?

How will you provide guidance and feedback to the learners throughout the co-op?