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Effective Survey Design

PSY329
Closed
University of Toronto
University of Toronto
Toronto, Ontario, Canada
Ashley Waggoner Denton
Ashley Waggoner Denton
Associate Professor, Teaching Stream
(1)
3
Timeline
  • September 18, 2019
    Experience start
  • October 24, 2019
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Data analysis Market research Social sciences
Skills
survey design research skills data analysis written communication skills
Learner goals and capabilities

A group of advanced psychology students will work with you to design an effective survey that will enable you to collect meaningful data from your population of interest and assess the outcomes that are important to you.

Learners
Undergraduate
Any level
15 learners
Project
15 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The students will present you with their finalized survey items and deliver a report on the results of their pilot data. They will make recommendations in the form of either a short report or brief presentation.

Project timeline
  • September 18, 2019
    Experience start
  • October 24, 2019
    Experience end
Project Examples

Online surveys are a great way to quickly collect data from large groups of people. However, the results of any survey are only as good as the items that are used, and unfortunately poorly designed surveys are commonplace.

Students will work in teams of 3-4 to create a survey that measures your outcomes of interest. They will construct the items, decide on effective ordering, conduct pilot testing, and provide you with a data analysis plan. They will work to ensure that you are able to accurately answer the most pressing questions you have about your population of interest (e.g., donors, customers, employees). These may include questions about attitudes, feelings, behaviours, characteristics, and so on.

Companies must answer the following questions to submit a match request to this experience:

Visit the class at project launch or prepare a short video introduction.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.