Working with Daniel Nielsen, the educator for the Strategic Marketing Management course, and his team during the Summer 2024 term on the Grassroots Multimedia Marketing and Market Analysis Project was a highly rewarding experience. Daniel was exceptionally professional, clear in his communication, and maintained excellent coordination throughout the project. His helpful approach made the collaboration seamless and effective. The students, under his guidance, conducted in-depth research that truly impressed us. They provided comprehensive suggestions, thoughtful recommendations, and thorough analyses that were not only relevant to our project’s objectives but also insightful in terms of market trends and consumer behavior. Daniel's mentorship was pivotal in steering the students towards practical and innovative solutions tailored to our unique needs. His ability to foster a collaborative and supportive learning environment ensured that every stage of the project was productive and engaging. I greatly appreciate the effort and dedication that Daniel and his students brought to this project. Their collective input has added immense value to Grassroots Multimedia, and I look forward to seeing the learners apply these skills in their future careers.