Here’s a polished version of your public feedback, tailored for an online learning institution and suitable for sharing on a public platform: 👏 Kudos to the “Ace Players” Team from Conestoga College! The students from Conestoga College’s “Ace Players” team submitted a creative, thoughtful, and impressively well-researched strategic proposal for Summerfolk. Their project clearly demonstrated a deep understanding of the festival's mission and presented exciting opportunities for future growth. 🔍 Highlights of Their Work: 🔑 Mission Alignment: They beautifully captured the spirit of Summerfolk—celebrating folk music and artisan culture with an emphasis on community, inclusion, and sustainability. 📱 Digital Growth Strategy: Smart recommendations to expand Summerfolk’s digital presence with daily content across Instagram, TikTok, and Facebook. Suggested influencer partnerships and user-generated content campaigns. Targeted email and SMS alerts with artist news and ticket updates. 🎯 Audience Expansion: A phased plan for engaging younger, more diverse audiences. Creative empathy mapping to understand the values and desires of our future attendees. 💡 Innovative Ideas: DJ nights and themed events to bridge folk tradition with modern trends. Travel packages in collaboration with local businesses. A custom Summerfolk app with interactive maps, performer profiles, and real-time updates. 📊 Clear KPIs: Their proposal outlined practical success measures, including increases in ticket sales, website traffic, digital engagement, and youth participation (18–34 age range). 🌟 What Set This Apart: The group’s ability to balance tradition with innovation—preserving Summerfolk’s legacy while introducing dynamic, youth-friendly experiences—made their work truly outstanding. 🚀 Next Steps to Consider: Piloting social media contests or influencer takeovers. Exploring the development of a digital festival guide or app. Testing their DJ night concept to gauge new audience interest. 👏 Final Thoughts: The professionalism, creativity, and strategic insight shown by this group were exceptional. Their work was not only inspiring—it provided actionable ideas backed by solid research and competitive analysis. A big thank you to the students and faculty for your incredible contribution to the future of Summerfolk! — Georgian Bay Folk Society