Boosting Instagram Engagement through Reels and Post Media Creation

Open
Saige
Vancouver, British Columbia, Canada
Recruiting Team He / Him
Human Resources
(76)
5
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Videography Market research Digital marketing Marketing strategy Social media marketing
Skills
target audience instagram content audience analysis content creation social media marketing boosting brand identity research
Details

Saige aims to enhance its Instagram presence by increasing user engagement through the creation of compelling reels and post media. The problem at hand is that while Saige has a decent follower base, the engagement rates on posts and reels are not meeting the desired benchmarks. The goal of this project is to develop a series of high-quality, engaging reels and posts that resonate with Saige's target audience. This will involve researching current trends, understanding the brand's voice, and applying creative skills to produce visually appealing and interactive content. The project will allow learners to apply their knowledge of social media marketing, content creation, and audience analysis.

Deliverables

- A minimum of 5 high-quality Instagram reels that align with current trends and Saige's brand identity.


- A series of 10 engaging Instagram posts, including images and captions, designed to boost user interaction.


- A brief report summarizing the research on current Instagram trends and the rationale behind the content created.


- An engagement analysis plan to measure the effectiveness of the created content in increasing user engagement.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Vancouver, British Columbia, Canada
11 - 50 employees
Real estate

Saige helps organizations discover hidden real estate deals in the market with the power of AI, effectively giving companies a competetive edge in the market.