Virtual Internship Opportunity: Marketing Project C
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps.
Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them.
Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams.
The primary focus for the student will be:
PROJECT C
Goal: SEO Strategy & Recommendations and Strategic Social Media Marketing
Objectives:
1. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
2. Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts and content ideas
Tasks:
- Develop a SEO package that can be implemented ASAP
- Create a plan for consistent content (Daily, Weekly, Monthly etc.)
-Suggest and develop compelling content that stands out that can be used for social media posts, blog posts etc. that are interactive, attractive and informative etc.
-Increase followers to social media accounts and increase traffic to website
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, Squarespace
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
- Producing leads through Google Adwords, Instagram Ads and Facebook Ads.
We will plan to communicate with our virtual intern(s) using these communication tools:
- Riipen messaging and email and phone calls.
Primary contact: Farrah Suleman - Founder
- What is the main goal for this project?
-
Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps.
Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them.
Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams.
The primary focus for the student will be:
PROJECT C
Goal: SEO Strategy & Recommendations and Strategic Social Media Marketing
Objectives:
1. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
2. Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts and content ideas
Tasks:
- Develop a SEO package that can be implemented ASAP
- Create a plan for consistent content (Daily, Weekly, Monthly etc.)
-Suggest and develop compelling content that stands out that can be used for social media posts, blog posts etc. that are interactive, attractive and informative etc.
-Increase followers to social media accounts and increase traffic to website
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, Squarespace
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
- Producing leads through Google Adwords, Instagram Ads and Facebook Ads.
We will plan to communicate with our virtual intern(s) using these communication tools:
- Riipen messaging and email and phone calls.
Primary contact: Farrah Suleman - Founder
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://shoppinglocally.ca/store/kisses-from-heaven
- 0 - 1 employees
- Retail, Consumer goods & services, Hospital, health, wellness & medical
Farrah Suleman found solace from the adversity she faced by applying alternative medicine and holistic healing. Through her own healing journey, she discovered the pleasure and fulfillment of helping others, leading her to become a Reiki Master. “I recognized that I had a purpose and that was to help others through their pain by teaching them the tools that I used to help me overcome it.” Farrah founded Kisses From Heaven in 2018 to provide Reiki experiences that are accessible to all by creating Reiki and Crystal-infused handmade organic soaps and 100% soy candles. Each of which is infused with Reiki and Crystal Healing properties. All our products are toxin, SLS, parabens and phthalates-free. We work with trusted Artisans to provide metaphysical Reiki-infused products including natural mists such as the Reiki Mist and sell Palo Santo, raw crystals and abalone shells. Our hope is that you enjoy the start to a tranquil life as you heal and become the best version of yourself through the power of Reiki.