Social Media Content Creation for Brazily Dance Program

Closed
Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(187)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Social media marketing
Skills
social media target audience social media content creation marketing content creation content strategy social media content
Project scope
What is the main goal for this project?

The main goal for the project is to increase visibility and interest in the Brazily Dance program, ultimately leading to more class sign-ups and instructor certifications. This will involve several different steps for the learners, including:


- Researching the target audience and understanding their preferences and interests.


- Creating engaging and visually appealing social media content (such as videos, images, and text) to promote the Brazily Dance program.


- Developing a content calendar and schedule for posting on various social media platforms.


- Analyzing the performance of the content and making adjustments based on engagement metrics.


- Collaborating with the marketing team to align content creation with overall brand strategy.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A collection of engaging social media content pieces tailored to the target audience.


- A content calendar outlining the schedule for posting on different platforms.


- An analysis report on the performance of the content and recommendations for future content creation.



Final deliverables:


- A comprehensive social media content strategy for promoting the Brazily Dance program.


- A portfolio of created content.


- A presentation outlining the content strategy and its expected impact on brand visibility and audience engagement.


About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).