Social Media (Fall 2023)

Closed
FreshFind
Toronto, Ontario, Canada
Employer
(47)
5
Project
Academic experience
150 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Public relations Marketing strategy Social media marketing
Skills
marketing strategies content creation enthusiasm planning copywriting scheduling brand awareness graphic design marketing research social media management
Details

FreshFind is looking for a skilled and enthusiastic student for our Social Media Management Project. The goal for the project will be to oversee one of our social media channels to build a vibrant community and brand awareness for our company.


Project requirements include:

  1. Community Building: Engaging with other individuals and businesses through our social media account to create a sense of presence and community on our social channels
  2. User-Generated Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum engagement
  4. PR Generation: Engaging with prominent influencers and media companies, as well as creating content to promote us on their platform(s)


Deliverables

We’re excited to work with students who can help us with tasks such as


  • media strategy (explore collaborators, PR opportunities, build connections with influencers)
  • engaging with the community (reaching out to and responding to potential collaborators/followers/etc)
  • marketing research (SEO, hashtags, scheduling, user persona updates, etc)
  • marketing strategy & planning (campaign creation, content planning, scheduling, etc)
  • content creation (graphic design, copy-writing, video creation, blog writing, etc)
  • evaluating recently successful user-generated campaigns, preferably in our sector
  • identifying media outlets that are most beneficial to share our story (local blogs, news, or other media for PR)


Mentorship

You will work closely with the project lead who is supervising and available for questions. This will also include occasional progress meetings where adjustments to your tasks and duties can be made if necessary.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Food & beverage, Technology, Marketing & advertising, Trade & international business, Travel & tourism

FreshFind is the future of local commerce. We connect consumers with fresh, unique and local products made by individuals and small businesses near them. We carry every day goods including fresh produce, baked goods, drinks, crafts and artisanal goods. Our easy to use tools enable individuals and businesses to manage and grow their operations in collaboration with other players in the ecosystem.