Graphic design and branding of a new small business

Closed
PMwow!
Ottawa, Ontario, Canada
FT
Felipe Toledo He / Him
CEO
(4)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Branding & style guides
Skills
brand management graphic design typography branding brand identity logo design
Project scope
What is the main goal for this project?

Learners will have to develop a complete branding pack with logo creation, a brand identity guide, and a selection of colours for the company—exclusive office artifacts such as PPT, word documents, and business cards with branding applications.


  1. Logo Design:
  • Develop a unique and memorable logo that represents your brand identity.
  • Provide variations of the logo for different use cases (e.g., full colour, monochrome, small size).
  1. Brand Guidelines:
  • Create a set of brand guidelines outlining the proper usage of your logo, colour palette, typography, and any specific design elements.
  • Include guidance on how the logo should be positioned, sizing, and precise space requirements.
  1. Office Materials:
  • Design stationery such as letterheads, envelopes, and notepads that incorporate the new branding.
  • Ensure consistency in design across all office materials.
  1. Business Cards:
  • Design professional business cards with essential contact information and a cohesive visual design.
  • Provide print-ready files for easy production.


What tasks will learners need to complete to achieve the project goal?

Create the company's logo

Create the visual identity guide of the company, including primary and secondary colours, icons, images

PPT template with branding application

Word document with branding application

Social media artifacts with branding application

Supported causes
Decent work and economic growth
About the company

I came up with a name, vision, mission and values for the company I want to create. Do you think PMwow! is too silly?

The main idea is to make it simple and easy to pronounce. I made a combination of PM, which could be interpreted as Project Manager or Project Management. The wow! is, of course, related to the expression of a great surprise.

In the project management world, we are used to the term PMO, project management office, and I replaced the O with wow! to make a pun.

The main idea behind the name is that the clients of the company will be surprised by the project management services and capabilities offered by my company.

Mission:
Provide unparalleled project management expertise, mentorship, and resources to empower professionals, fostering a community of continuous learning and achievement.

Vision:
To be the go-to partner for individuals and companies seeking excellence in project management, shaping a future where success knows no bounds.

Values:

Integrity and Trust: We uphold the highest standards of integrity, building trust through transparency, honesty, and ethical practices in every aspect of our consulting services.

Inclusivity and Diversity: We celebrate the richness of diversity, promoting an inclusive environment that values different perspectives, backgrounds, and experiences.

Commitment to Growth: We are committed to the continuous growth of individuals and organizations, providing dynamic solutions that adapt to the evolving landscape of project management.

Clients of this consulting will have access to the following services: Mentoring, Speed Mentoring, Consulting, Boot Camps, and more