Social Media Video Content Creation for Brazily Dance Promotion

Closed
Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(187)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Social media marketing
Skills
target audience social media content content creation social media editing
Project scope
What is the main goal for this project?

The main goal for the project is to increase visibility and interest in Brazily Fitness Inc.'s Brazily Dance program through the creation of engaging social media video content.


This will involve several different steps for the learners, including:


- Researching the target audience and understanding their preferences and interests.


- Brainstorming and creating video content ideas that showcase the benefits and uniqueness of the Brazily Dance program.


- Filming and editing the video content to be visually appealing and attention-grabbing.


- Developing a social media content calendar and strategy for posting the video content.


- Analyzing the performance of the video content and making adjustments based on engagement and feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- A series of engaging and high-quality social media video content promoting the Brazily Dance program.


- A social media content calendar outlining when and where the video content will be posted.


- An analysis report on the performance of the video content, including engagement metrics and feedback.



Final deliverables should include:


- All raw and edited video content files.


- A detailed social media content calendar.


- An analysis report with insights and recommendations for future video content creation.


About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).