The main goal of this project is to create a business plan that encapsulates a strategic marketing plan with an aim to increase reachability and inform people about Moving Forward's mission to provide help and support to accelerate mental health wellness. This will involve several different steps for the students, including:

- Creating a marketing plan with philanthropists as the target segment so that they sponsor or donate generously to support Moving Forward endeavors.

- Crafting a social media campaign strategy for Moving Forward.

- Improving SEO and crafting e-commerce strategies to improve website effectiveness.

- Using Google Ads, PPC and suggesting cost-effective marketing methods to engage wider audience.

By the end of the project, students should demonstrate:

- Understanding of Moving Forward's mission and goals.

- Creation of a marketing plan with philanthropists as the target segment.

- Development of a social media campaign strategy for Moving Forward.

- Improvement of SEO and e-commerce strategies to improve website effectiveness.

- Suggestion of cost-effective marketing methods to engage wider audience.

Final deliverables should include:

- All source code.

- A written report explaining the design process and outcomes.

We would provide access to the information and resources required by learners and would be happy to answer any questions that they have and provide support in accomplishing the project.