Competitive Analysis

Closed
Vendora
Toronto, Ontario, Canada
Yaser A.
Co-Founder & Product Lead
(10)
3
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Market research Product or service launch Marketing strategy
Skills
competitive analysis target audience marketing microsoft powerpoint web analytics sales research
Details

Number of positions available: 3

Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed.

We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better.

As a newly established Startup, it’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

Deliverables – A PowerPoint Presentation that includes:

  • An identification of our current competitors
  • An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
  • The creation of a matrix identifying features shared across the companies and those that are different.
  • A summary of one pager describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

Reporting to the Product Lead

Weekly Check-ins

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Deliverables
No deliverables exist for this project.
Mentorship

As a Vendora intern, you will work very closely with a mentor to understand your role. You will also complete one or more tasks throughout your internship that will accelerate your learning and drive business impact.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Marketing & advertising

Vendora is a SaaS platform that powers the marketing, advertising, and CRM needs of local wedding and events businessesVendora is the first and only marketplace & community for local cultural wedding professionals. Our platform powers the marketing and advertising needs of cultural wedding & event businesses in the GTA.

We are driving a shift towards a demand-based, digital economy for wedding service and event businesses, helping them find new customers and manage their customers better.