Aikya Global Inc. is planning to launch an online retail store to expand its market reach and increase sales. The project is to develop and implement a comprehensive social media campaign to promote the online store and engage potential customers. The project will require creating content for social media platforms including on the Facebook and Instagram. The goal is to provide a seamless shopping experience for customers and drive traffic to the online store through targeted social media marketing.

Key tasks include:

- Creating presence on Facebook and Instagram to drive the traffic.

- Creating and scheduling social media posts to promote the website / store.

- Analyzing and optimizing the social media campaign for better engagement.

The project deliverables will include a fully functional e-commerce website and a detailed social media campaign plan. The website should be responsive, easy to navigate, and include all necessary e-commerce features. The social media campaign plan should outline strategies for content creation, posting schedules, and engagement metrics.

Specific deliverables:

- Testing the e-commerce website.

- A social media campaign plan with content calendars.

- A report on the initial performance metrics of the social media campaign.