Shopper Research
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our project is open to individual students or groups.
Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.
We would like to work with students in helping us support our businesses to succeed.
The particular challenge we are facing is how to effectively engage with new customers, and once engaged how we can best communicate our brand and offering to them. Some questions that could be answered in helping us face this challenge include:
- How do new customers discover us?
- What messaging works most effectively when reaching out to new customers?
- Does our digital marketing strategy communicate our brand effectively?
- What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for?
- What can be improved in our on-boarding and support processes to retain businesses and ensure their success?
- What can be improved in our sales funnel to improve conversion and increase purchases through the platform?
- What are some additional up-sell opportunities to increase revenue streams for our business?
Some tasks that could help us face this challenge include:
- Analyze our social media and website and provide insights on improvements
- Analyzing sales and communications strategies and providing recommendations
- Experiencing our current business development process and making recommendations for improvements
- Creating a data visualization of our sales funnel
- Managing customer relations and making recommendations for improvements
- Creating a customer relations process that makes it easier to discover and support customers
- Discovering and innovating new revenue streams that fit within our existing business
We are looking for students who can provide:
- Attention to our real-world challenges
- Practical solutions to address our challenges
- Regular connections with our team members to understand and adapt to the effects of implemented solutions
- What is the main goal for this project?
-
Our project is open to individual students or groups.
Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.
We would like to work with students in helping us support our businesses to succeed.
The particular challenge we are facing is how to effectively engage with new customers, and once engaged how we can best communicate our brand and offering to them. Some questions that could be answered in helping us face this challenge include:
- How do new customers discover us?
- What messaging works most effectively when reaching out to new customers?
- Does our digital marketing strategy communicate our brand effectively?
- What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for?
- What can be improved in our on-boarding and support processes to retain businesses and ensure their success?
- What can be improved in our sales funnel to improve conversion and increase purchases through the platform?
- What are some additional up-sell opportunities to increase revenue streams for our business?
Some tasks that could help us face this challenge include:
- Analyze our social media and website and provide insights on improvements
- Analyzing sales and communications strategies and providing recommendations
- Experiencing our current business development process and making recommendations for improvements
- Creating a data visualization of our sales funnel
- Managing customer relations and making recommendations for improvements
- Creating a customer relations process that makes it easier to discover and support customers
- Discovering and innovating new revenue streams that fit within our existing business
We are looking for students who can provide:
- Attention to our real-world challenges
- Practical solutions to address our challenges
- Regular connections with our team members to understand and adapt to the effects of implemented solutions
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://freshfind.ca/
- 2 - 10 employees
- Food & beverage, Technology, Marketing & advertising, Trade & international business, Travel & tourism
FreshFind is the future of local commerce. We connect consumers with fresh, unique and local products made by individuals and small businesses near them. We carry every day goods including fresh produce, baked goods, drinks, crafts and artisanal goods. Our easy to use tools enable individuals and businesses to manage and grow their operations in collaboration with other players in the ecosystem.