Market development and communications
Project scope
Categories
Communications Public relations Community engagement Social media marketingSkills
communication target market social media professionalism marketing social media management marketing communications business marketing public relations brandingTo further penetrate the market according to the market development plan, with a focus on marketing communications improvement.
Key areas of Market development and communications project:
- Branding awareness (social media management, etc.)
- Public relations (community engagement, etc.)
- New market development opportunities identification
Successful project will help business to improve the market awareness and establish new relations with target segmentations.
- Review the marketing development plan and discuss the strategy with the project lead to have a good understanding of the business marketing positioning and project goal
- Make recommendations for marketing communications improvement based on the business's current positioning
- Identify new opportunities for market development such as researching and listing potential communities for businesses to reach out
- Reach out to the potential target market through multiple communication channels in a proper and professional manner
- Assist management team in implementing activities to improve branding awareness such as ensuring consistent engagement with audience on social media; information on social media platforms is up to date, etc.
Students will have access to our project team, who will communicate regularly with them and provide all the information and clarification needed.
Mentorship and Supervision will be provided by experienced leaders and executives with the following:
- Job-specific Training
- Work, Instructions and Tasks
- Evaluation of work and performance periodically
- 1X1 meeting and provide recommendations/suggestions based on performance
Students will be given access to the organization's operation system, data, and relative technology & tools to complete the project.
The project manager will provide additional support requested by students when needed to carry out the best project outcome.
About the company
Leo Charter Services is a ground charter transportation service provider for different functions: travel and tourism, airport pick up & drop off, wedding, school/church/community events, sporting events, corporate/private functions, etc. Current operation regions: Alberta, British Columbia, Ontario, Quebec. Our vision is to “Create a charter service ecosystem allowing business and individual access convenient, reliable, eco transportation according to their needs.” The business is looking to expand and further penetrate the market with an innovative vision & goals to bring more convenience to our community.