Sponsorship acquisition strategy for a community-focused social enterprise
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.
The aim of this project is to allow our social enterprise to tap into sponsorships, unused resources and grow our start-up. We have built a strong community over the years and we have a niche audience and we believe there is lots of potential into acquiring and seeking long term partnership with organizations that would like to gain brand exposures to the communities we serve.
- What tasks will learners need to complete to achieve the project goal?
-
We are looking for assistance in creating a strategic solutions that allows us to find these potential partners and sponsors.
We believe this project will include:
- Assist with defining a company-identified community problem and defining the scope of a corresponding project.
- Develop a needs statement that characterizes the community problem and justifies the need for our project and funding.
- Develop initiatives to recruit new sponsors.
- Positioning statement, motto for a brand
- Marketing Mix – product, price, place, and promotion
- SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
- What is the main goal for this project?
-
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.
The aim of this project is to allow our social enterprise to tap into sponsorships, unused resources and grow our start-up. We have built a strong community over the years and we have a niche audience and we believe there is lots of potential into acquiring and seeking long term partnership with organizations that would like to gain brand exposures to the communities we serve.
- What tasks will learners need to complete to achieve the project goal?
-
We are looking for assistance in creating a strategic solutions that allows us to find these potential partners and sponsors.
We believe this project will include:
- Assist with defining a company-identified community problem and defining the scope of a corresponding project.
- Develop a needs statement that characterizes the community problem and justifies the need for our project and funding.
- Develop initiatives to recruit new sponsors.
- Positioning statement, motto for a brand
- Marketing Mix – product, price, place, and promotion
- SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
About the company
- https://www.laconnexional.com
- 0 - 1 employees
- Non-profit, philanthropic & civil society, Entertainment, Arts, Events services, Media & production
La Connexional’s mission is to promote development, and growth, social integration, social inclusion and multicultural understanding between African, Caribbean, Latinx and Canadian communities, by being a source of historical and cultural education, and multicultural, networking, and entrepreneurial events. La Connexional uses social innovation, entrepreneurship, and collective collaborations to build vibrant communities and create positive generational impact that starts with communities of the African and Latinex diaspora, and then reverberates out to the communities they inhabit across Canada. Throughout the years, La Connexional has (directly and indirectly) contributed over 60K in the African, Black, Caribbean and Latine communities. In 2018, we held the first ever Afro Latin Festival in Canada (which has grown from 150 attendees to 800 in 3 years). Many of our experiences being bilingual & economically accessible.