Social Media Marketing Campaign

Closed
Iki Design Studio
Calgary, Alberta, Canada
Director
(18)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Social media marketing
Skills
social media campaigns social media content social media management social media marketing
Details

Our studio launches new products and services every year. We hope to revamp our social media marketing to attract more customers for each new product or service.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products and services, social media campaign goals and target market.
  • Identifying social media channels and strategies suitable for our company.
  • Create campaign content templates for each channel.
  • Identifying metrics to monitor throughout the campaign.
  • Schedule content to be posted using a scheduler.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Understanding of latest SEO techniques


Deliverables include a report that outlines:

  • Identification of suitable social media channels and strategies
  • Identification of types of campaign content to create
  • Identification of metrics to monitor the campaign’s success
  • Creation of a social media content templates and a calendar to organize the campaign


Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and social media marketing
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Quality education

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Banking & finance, Education, Technology

We incubate technology ideas in the areas of finance, education and insurance.