Each of the SaaS products below have multiple milestones ranging from 80-140 hours.

1. Digital Caddy - golfer app
2. BoardBooster - culture and governance app for boards (profit and non-profit)
3. Perspective Leadership - leadership brand tool for executives
4. Adeline Health - health tech tool for seniors (ageing population)
5. Joule Collective - carbon offsets & renewable energy credit marketplace

Desired outcome (for each product):

• Working prototype with beta user feedback collection
• Launch page created with a clear call to action to validate the market need
• Distribution channels identified and strategy created (eg. social, survey, partner programs). How will the product get out to the desired market?
• Data/response/performance of the launch page with A/B testing capabilities
• CMS (customer management system) integrated into the page

Students should be prepared to:

• create a simple, clear and frictionless experience on the launch page (goal is to convert as many calls to action as possible related to the product)
• Propose (or test) the best channel (customer) distribution strategy and the technology required (eg. CMS and or rapid prototype software)
• Fully operational launch page
• Fully functioning prototype

Daily project meetings, 24/7 access to Ryan.