The main goal for the project is to create a Tik Tok marketing strategy for The Minded, an online platform dedicated to providing information and resources about psychology and mental health. The strategy should focus on increasing brand awareness, driving traffic to the platform, and engaging with the target audience on Tik Tok.

This will involve several different steps for the students, including:

- Researching the target audience on Tik Tok and understanding their preferences and behavior.

- Developing a content strategy that aligns with The Minded's brand and resonates with the Tik Tok audience.

- Creating engaging and informative Tik Tok videos that promote mental health awareness and drive traffic to The Minded platform.

- Analyzing the performance of the Tik Tok marketing campaign and making adjustments based on the data.

-May or may not be required to be a content creator (be in the videos)

By the end of the project, students should demonstrate:

- A well-researched Tik Tok marketing strategy tailored to The Minded's target audience.

- High-quality and engaging Tik Tok videos promoting mental health awareness and driving traffic to The Minded platform.

- Analysis of the campaign's performance and recommendations for future improvements.

Final deliverables should include

- A comprehensive report outlining the Tik Tok marketing strategy and its implementation.

- A portfolio of Tik Tok videos created for the campaign.

We provide a comprehensive framework of all the requirements and guidelines to follow step by step.

We have weekly meetings to support and guide interns, and provide contact information to reach out whenever in need of assistance.