Develop a Music Event Series Sponsorship Package
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Create a sponsorship package and support the development of a sponsorship plan of action for Live Music On Yonge, our free community music series. This event is undertaken in partnership with a local arts organization supporting emerging artists, and takes place in the fall at 5 locations along our main street area over 3-4 weeks.
- What tasks will learners need to complete to achieve the project goal?
-
- Research sponsorship packages online for similar events and festivals including what types of content and marketing materials are included, and pricing models.
- Draft a tiered sponsorship package that is visually appealing and aligned with our interim branding in software such as Canva. The sponsorship package should be formatted so that it is easy to adjust and rebrand each year.
- Put together a list of potential sponsors within our district to approach and include a potential contact person or starting point where available.
- A smaller component of the research would be to investigate potential leads for companies that facilitate connecting sponsors with opportunities.
- Incorporate input and suggestion from our Marketing & Economic Development Manager.
- What is the main goal for this project?
-
Create a sponsorship package and support the development of a sponsorship plan of action for Live Music On Yonge, our free community music series. This event is undertaken in partnership with a local arts organization supporting emerging artists, and takes place in the fall at 5 locations along our main street area over 3-4 weeks.
- What tasks will learners need to complete to achieve the project goal?
-
- Research sponsorship packages online for similar events and festivals including what types of content and marketing materials are included, and pricing models.
- Draft a tiered sponsorship package that is visually appealing and aligned with our interim branding in software such as Canva. The sponsorship package should be formatted so that it is easy to adjust and rebrand each year.
- Put together a list of potential sponsors within our district to approach and include a potential contact person or starting point where available.
- A smaller component of the research would be to investigate potential leads for companies that facilitate connecting sponsors with opportunities.
- Incorporate input and suggestion from our Marketing & Economic Development Manager.
About the company
- https://yongenorthyork.com/
- 2 - 10 employees
- Business services
The Yonge North York Business Improvement Area (BIA) was recently established and is one of over 80 BIAs in Toronto. Our organization is overseen by a voluntary Board of Directors from our business community. Representing over 1600 business and commercial property members, with over 30,000 employees and 51,000 residents within our district, we are one of the largest BIA’s in Toronto. Located along the Yonge corridor between Hwy 401 and just North of Finch Avenue, our urban district is experiencing significant development. The Yonge North York BIA’s vision is to be the preferred destination in North Toronto for businesses, residents, visitors and workers to live, work and play: By promoting the area as an accessible, safe, urban, vibrant and alternative destination to downtown Toronto and the suburbs; By creating economic growth and opportunity for members; and By improving the quality of life through business attraction, capacity building, events, marketing, public realm, retention and revitalization.