Human City App Suite Promotional Video

Open
Project: Human City
Toronto, Ontario, Canada
James Rhule
Managing Partner
(87)
4
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Videography Communications Advertising Marketing strategy
Skills
production process promotional merchandise storyboarding branding
Details

Project: Human City aims to create a compelling promotional video that showcases the features and benefits of its app suite, emphasizing its positive impact on daily urban life. The app suite is designed to enhance urban living by providing solutions for transportation, community engagement, and local services. The goal of this project is to produce a video that effectively communicates these advantages to potential users, highlighting real-life scenarios where the app suite improves convenience and connectivity. The video should be engaging, informative, and visually appealing, capturing the essence of how the app suite integrates seamlessly into everyday activities. By the end of the project, the team will have developed a script, storyboard, and final video that aligns with Project: Human City's branding and messaging.

Deliverables

The deliverables for this project include a finalized script that outlines the video's narrative, a detailed storyboard that visualizes each scene, and a completed promotional video of approximately 2-3 minutes in length. The video should effectively demonstrate the app suite's features and its impact on urban living, using real-life examples and engaging visuals. Additionally, the team will provide a brief report summarizing the production process and any recommendations for future promotional efforts.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Telecommunications, Technology, Non-profit, philanthropic & civil society, It & computing
Representation
BIPOC-Owned Disabled-Owned Small Business Neurodivergent-Owned

The People Planning Project is an attempt to reach an unprecedented level of bioethics in which every human is guaranteed his or her basic needs are met. The People Planning Project strives for the global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship and equal opportunity for all.