🍍 Pineapple Socials is a global brand with presence at 50 schools in the US, UK, and Canada that provides a platform for 50,000+ incoming university and college students to meet each other, ask questions, and prepare for the next chapter of their lives, before arriving on campus.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Spearheading 1-3 of our university instagram pages
• Posting features and answering DMs
• Overseeing our channels and keeping them up-to-date
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels
• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps would include:

• Recommending social media management tools

Final deliverables should include

• A final report with a social media content calendar.
• A 10-minute presentation.
• Hitting KPIs (Followers, Posts, Engagement rate, etc.)