Our company is online community. We hope to gain a renewed understanding of the features and design that our target market would expect in our website.

We would like to collaborate with students to produce design concepts informed by real customer input and feedback so we can bring this to our developers to improve our current implemented design.

This will involve several different steps for the students, including:

• Conducting interviews with potential customers or users.
• Researching existing products and market potential.
• Defining current needs and limitations for potential products.
• Developing a prototype of a recommended product design or show concepts
• Conducting user interviews and research on our industry, our target market, and desired website features.
• Designing a wireframe prototype (possible) for our website and mapping out user interactions.
• Creating a brand new style guide, and a design system and its components in Figma to be used for the entire website
• Documenting the design process and any additional insights that emerge.
• Testing the current beta website, and prototype created with customers and surveying for feedback.
• Refining design ideas with input from experts and customers.
• Provide multiple versions of a design that includes the desired website features OR selected design to show how current designs can be improved.

By the end of the project, students should demonstrate:

• Understanding of our industry, our target market, and desired website features
• Development of a website concept and/or prototype
• Verification of the prototype and improvements based on feedback

Bonus steps would include:

• Designing multiple concepts that include similar website features but are presented differently

Final deliverables should include:

• Brand guidelines for the community including, colors, voice & tone, and others
• Full Figma Design Library where components can be drag and drop to create new UI designs with ease.
• Concepts or final concept generated to be presented via Figma prototype link
• A 10-minute presentation.
• A final report and/or presentation with research findings.

Students will connect directly with us for mentorship and supervision throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter