Signature Event Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The BIA is seeking to create a Signature Event and or Placemaking Activation that will allow the BIA to take full ownership. In other words, the event and or activation eventually should reach a level of recognition whereby attendees associate the experience attained with the BIA location. Ideally the program must have the ability to take place annually, during the winter, off-shoulder season. (February at this point would be the most preferred month)
Are you interested in helping us curate the concept that could potentially launch in February 2024?
- What tasks will learners need to complete to achieve the project goal?
-
- Reviewing the BIA’s data and research reports to identify keys areas of interests that resonate with our member businesses and visitor demographics
- A survey of workers in the area and nearby residents (Community Consultation) and reporting on the key findings
- Developing two potential themes. A Signature Event (Festival like) that would take place over two-three days at a public gathering location. (I.e. Mel Lastman Square) and a Placemaking Activation that would be on display in various areas of our District (I.e Main intersections along Yonge Street) for a minimum of three weeks
- Sourcing potential event vendors that would execute the program on behalf of the BIA and potential sponsors that would offset expenses
- Develop a detailed expense budget for two options: an $85,000 pilot or a full $200,000
- Liaison weekly with Marketing & Economic Development Manager and provide final report for Executive Director, Marketing Subcommittee and Board of Directors to review for consideration.
- What is the main goal for this project?
-
The BIA is seeking to create a Signature Event and or Placemaking Activation that will allow the BIA to take full ownership. In other words, the event and or activation eventually should reach a level of recognition whereby attendees associate the experience attained with the BIA location. Ideally the program must have the ability to take place annually, during the winter, off-shoulder season. (February at this point would be the most preferred month)
Are you interested in helping us curate the concept that could potentially launch in February 2024?
- What tasks will learners need to complete to achieve the project goal?
-
- Reviewing the BIA’s data and research reports to identify keys areas of interests that resonate with our member businesses and visitor demographics
- A survey of workers in the area and nearby residents (Community Consultation) and reporting on the key findings
- Developing two potential themes. A Signature Event (Festival like) that would take place over two-three days at a public gathering location. (I.e. Mel Lastman Square) and a Placemaking Activation that would be on display in various areas of our District (I.e Main intersections along Yonge Street) for a minimum of three weeks
- Sourcing potential event vendors that would execute the program on behalf of the BIA and potential sponsors that would offset expenses
- Develop a detailed expense budget for two options: an $85,000 pilot or a full $200,000
- Liaison weekly with Marketing & Economic Development Manager and provide final report for Executive Director, Marketing Subcommittee and Board of Directors to review for consideration.
About the company
- https://yongenorthyork.com/
- 2 - 10 employees
- Business services
The Yonge North York Business Improvement Area (BIA) was recently established and is one of over 80 BIAs in Toronto. Our organization is overseen by a voluntary Board of Directors from our business community. Representing over 1600 business and commercial property members, with over 30,000 employees and 51,000 residents within our district, we are one of the largest BIA’s in Toronto. Located along the Yonge corridor between Hwy 401 and just North of Finch Avenue, our urban district is experiencing significant development. The Yonge North York BIA’s vision is to be the preferred destination in North Toronto for businesses, residents, visitors and workers to live, work and play: By promoting the area as an accessible, safe, urban, vibrant and alternative destination to downtown Toronto and the suburbs; By creating economic growth and opportunity for members; and By improving the quality of life through business attraction, capacity building, events, marketing, public realm, retention and revitalization.