Afro x Latin Fest Marketing Strategy
Project scope
Categories
Accounting Communications Market research Product or service launchSkills
value propositions revenue stream communication resilience media planning marketing project management integrated marketing communications fundraising innovationThe Afro x Latin Festival YEG marketing intern will develop integrated marketing and media plans for western canada's first and only festival of its kind going into its 4th edition. The festival has grown from 150 attendees to 700 in only 3 years. The focus of the intern will be to create compelling sponsorship communication plans; develop and evaluate sponsorship activation opportunities from the value perspective of corporations willing to tap into our audience; and startegy on how we can better connect more with our communities.
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.
Primary questions we would like to answer at the end of the course are:
- How should we go about fundraising for the Afro x Latin Festival?
- What is our primary value-proposition to corporations interested in sponsoring these sort of events?
- How can we create a total aesthetic experience for the guests and the sponsors?
- How can we promote our festival and which channels should we focus on?
- How can we connect more closely with our community?
We would also provide access to a project management tools for students to stay organize and track their time, and we are very open to acquiring new ones to help the chose intern(s) achieve their goals.
Our handle is @laconnexional across all socials. Give us a follow !
If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
Upon being selected for the project, La Connexional will meet with the selected team/student to discuss preferences.
Students can expect to use project management software in order to organize themselves and keep track of the initiatives they take on as well as be in regular contact with the corresponding La Connexional team member(s) who will be their point person for the duration of the project.
Students can also connect with other team members if their interests align/want to explore different areas of the business (i.e: photography, videography, finance, marketing/pr, sales, community building, etc).
About the company
La Connexional’s mission is to promote development, and growth, social integration, social inclusion and multicultural understanding between African, Caribbean, Latinx and Canadian communities, by being a source of historical and cultural education, and multicultural, networking, and entrepreneurial events. La Connexional uses social innovation, entrepreneurship, and collective collaborations to build vibrant communities and create positive generational impact that starts with communities of the African and Latinex diaspora, and then reverberates out to the communities they inhabit across Canada. Throughout the years, La Connexional has (directly and indirectly) contributed over 60K in the African, Black, Caribbean and Latine communities. In 2018, we held the first ever Afro Latin Festival in Canada (which has grown from 150 attendees to 800 in 3 years). Many of our experiences being bilingual & economically accessible.