WHAT IS THE MAIN GOAL FOR THIS PROJECT?

To increase our service awareness, revenue growth, and strategic partnerships efforts, we’ve designed a project around business development and to build business partnerships in the Ontario, Canada region.

Deliverables may include:

Completed outreach sequence to new accounts

New target companies correctly entered in the CRM that fit our ideal client criteria

Based on our goals, we are looking for the student to work on the following:

Research and compile a database of potential leads for direct/indirect outreach campaigns.

Create content and marketing material for the outreaches.

Outreach to the potential leads and set up meetings for the CEO.

WHAT TASKS WILL STUDENTS NEED TO COMPLETE TO ACHIEVE THE PROJECT GOAL?

Depending on their existing skills, background knowledge, and availability, the student may engage in some or all of the following:Depending on their existing skills, background knowledge, and availability, the student may engage in some or all of the following:

Research, identify, and compile the list of potential target companies that aligns with the company’s target audience (automation tools will be provided)

Assist with planning tasks such as creating account profiles, sales materials, and revising individualized outreach emails based on the templates

Assist in current customer/account management tasks such as: providing external updates, staying on top of the industry trends, compile case study files, and assisting in client onboarding processes as needed.

Maintaining and updating our CRM database as needed.