Social Media Campaign for Non Profit Organization
Project scope
Categories
Communications Project management Digital marketing Creative writing Social media marketingSkills
maternal health canva (software) infographics brand awareness social media campaigns content creation social media content midwifery tiktok social mediaAncestral Hands Midwives is looking for help creating new and engaging social media content.
Students would be expected to:
- Review existing content and conduct a SWOT analysis
- Conducting social media research for the latest trends to develop infographics materials for the followers
- Create social media posts (in the form of a one-month content calendar planned out in detail)
- Design content for Instagram, TikTok and YouTube
- Convert existing videos into IG and TikTok content
- Provide recommendations of additional content to create
The goal of the campaign is to build brand awareness, gain followers and spread awareness about maternal health disparities. Students can create content using Canva (preferred) or any software, but will need to ensure posts are the proper size for the intended social media platform and that captions adhere to character limits for the given platform.
If you're a storyteller, creative writer, content creator and/or have an interest in Black maternal health, we would love to work with you.
We will support students by meeting regularly and providing resources as needed.
About the company
Ancestral Hands Midwives is non profit organization focused on improving Black maternal health. We're a midwife-led organization working to address systemic racism in maternity care.