Market Validation Study - Summer

Closed
Bookup
Bonavista, Newfoundland and Labrador, Canada
Christy Mik
Director
(2)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Internal communications Advertising Lead generation Sales strategy Databases
Skills
target market software release life cycle property management tourism marketing marketing strategies database systems human resource management market research sales
Details

What we do: Bookup offers software solutions for businesses operating within the tourism and hospitality industry. The products and services offered help our clients streamline their daily activities using web and software solutions. Bookup also provides professional services in the following areas: Human Resources Management, property management services, and new business start-up support.

We are looking for students to assist with our beta test group too gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We need help with our positioning, brand, and populating our website.


Deliverables
  • Help create marketing campaigns to position our brand in the marketplace
  • Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. while we develop our software through a beta test group
  • Executing further market research to develop a comprehensive report of our target market.
  • Gathering data for website population, helping develop our HR database system, and help create training manuals and the HR handbook geared towards our connect-a-pro project.
Mentorship

The Operations Manager and Sales Lead will be working with students to complete the project. We will be there to provide guidance and answer questions throughout the project as needed. Resources will be provided to help students complete the internship.

About the company

Company
Bonavista, Newfoundland and Labrador, Canada
Hospitality, Business services

Executive Summary

Bookup is developing one-stop shop travel websites and direct-booking sites that we match with a property management software (PMS), created for accomodators who are looking to amalgamate the way they market their business on multiple intermediary booking platforms. Our websites are available for accommodators, and when used in conjunction with the PMS, it enables business owners to manage multiple booking platforms at one time in one location. This includes everything from financials, communications, bookings, and cleaning management. On top of offering clients improved software solutions for digitizing their businesses, Bookup provides other professional services: Administrative Management, Human Resources Management, and Start-up support. Our goal is to help accommodators streamline their daily activities and thus, improve overall business operations and employment in their area. The main goal is to create a franchisable business model to help our company grow.